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Antonio Velardo Blog : Advice from A-Z

Posts Tagged communication

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Gratification Theory

Gratification Theory - uses gratifications social media model

Uses and gratifications theory attempts to explain the uses and functions of the media for individuals, groups and society in general.

The theoretical foundation of this theory lies in the social origin of a need. I use the media with an active approach and it is very difficult to spend time watching television, so usually I search news online through YouTube, twitter or blogs or typing the topic on google and look for the various results.

I do sometimes read important international newspapers on my iPad but then I always try to verify the news from other sources.

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Theory of Mass Communications (Adorno)

Mass Communication

Adorno and Horkheimer were some of the first scholars to critically engage with the proliferation of new forms of mass communications of the early 20th century.

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Survey – Acai Berry

Acai Berries

I spent a lot of time thinking the topic of this survey. I guess the topic could have been anything, but I want to make sure that my exercise makes sense to the reader. I did use Qualtrics and I think is amazing.

I am an entrepreneur and I have several companies in different fields. I have intentions to invest in a health-food store chain, specializing in serving natural acai berry bowls.

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