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Antonio Velardo Blog : Advice from A-Z

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Price Discrimination

Antonio Velardo price discrimination graph. Image credit Everett Rogers.

Price discrimination may sound strange to people, but it’s a strategy used by companies to take advantage of the willingness to pay by different groups of people.

Large companies and great marketing strategists use it. Smaller companies do not really use it, so I would like to dig in a bit more and give an overview on the benefit of price discrimination.

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